Imagine walking into the location (a restaurant, a store or any other space) for the first time. You have a look around. You take a step closer to the objects you see. You pass through the rooms. Now imagine doing all that on the screen of your computer or a smartphone — this is called a virtual tour.
A 360 virtual tour is a series of 360 photos that are stitched together to accurately replicate a physical space. Online users can move around as if they were there in person. For example, walking from one room to the next and looking from floor to ceiling. It gives the feeling that you are immersed in a space and can walk around like in real life.
While navigating through the space users are also able to interact with the various elements by zooming in to focus on items of interest or by clicking on them to reveal more information. This allows the user to choose where they want to go and what they want to look at, ultimately immersing them in a custom virtual experience